Photos carry hidden information (EXIF, IPTC, XMP): often the exact GPS location, the capture date, the camera and lens model, sometimes the serial number of the camera, the owner's name, edit history and embedded previews. Shared as they are, they can reveal where you live or work.
- View metadata shows everything an image contains, including GPS position and serial numbers.
- Remove metadata removes it — from location only up to everything that isn't needed to show the image. The pixels are not touched, so removal is lossless.
- Edit metadata sets title, copyright, keywords, capture date, location, rating or resolution, also losslessly. It is part of the Pro and Business plans.
The orientation stays correct: SchweizerIMG takes the camera's rotation into account, so a photo taken upright still shows upright after its metadata is removed.
Many tools also ask what to do with the metadata of their results: keep all, keep without location and device details, or remove.